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عمومی::
شرکت سهامی عام
(Neil eventually be- came the president and CEO of Plum, Inc. and is now chairman of Plum PBC.)
Confirming it valued Plum for its socially driven purpose as much as for its financial potential, Campbell supported the brand as it became the first public benefit corporation (PBC) to sit within a public company in 2013.
THe Role oF THe PBC
Importantly, though, neither B Corp certification nor being a public benefit corporation is the ultimate driving force for decision making.
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